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Meghan Markle unveils lifestyle brand As Ever, products sell out in just an hour
April 2, 2025
18:23
Meghan Markle has officially launched her long-awaited lifestyle brand, As Ever. On Wednesday, the Duchess of Sussex took to social media to showcase her brand’s first collection, featuring an assortment of products, including jam and honey.
“We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you,” Meghan Markle wrote on Instagram, noting that only “limited quantities” will be available for “each seasonal drop.”
Ahead of the launch, Meghan posted a heartfelt video featuring her mother, Doria Ragland, in the kitchen. The two were seen preparing a special dessert named after Prince Harry and Meghan’s daughter, Princess Lilibet.
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“Whipped up a special dessert with @nytcooking as we celebrate the launch of @aseverofficial today! Goodness is moments away,” she captioned the post.
“In the meantime, enjoy the recipe for our ‘Chantilly Lili’—a’ delicious dessert named after our darling daughter. So so so good. As special and sweet as she is,” she added.
On the official website, Meghan Markle described the inspiration behind the brand: “What began with a small pot of fresh fruit preserves, bubbling away in my home kitchen, has inspired this curated collection to bring surprise and delight to your every day.”
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Meghan announced that all her As Ever products had sold out within an hour of launch. “Our shelves may be empty, but my heart is full! We sold out in less than one hour, and I can’t thank you enough for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial Here we go!” she shared, alongside a photo of herself seemingly taken at their Montecito farm.
Currently, several items, including the $15 Flower Sprinkles, $14 Raspberry Spread in Keepsake Packaging, $28 Limited-Edition Wildflower Honey with Honeycomb, and $12 Herbal Teas in Lemon Ginger, Hibiscus, and Peppermint flavors, are no longer available. Meanwhile, a $9 Raspberry Spread is listed on the website as “coming soon.”
The first glimpse of her brand came last year when Meghan sent out 50 jam jars to close friends and family under the name American Riviera Orchard.
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The As Ever product lineup includes raspberry spread, flower sprinkles, crepe mix, shortbread cookie mix, herbal lemon ginger tea, herbal hibiscus tea, herbal peppermint tea, and a limited edition wildflower honey with honeycomb.
In a heartfelt post on Tuesday night, Meghan Markle expressed gratitude to the male members of her creative team.
“Before our launch for @aseverofficial tomorrow, I can’t go to sleep without giving a huge thanks to the fellas who have been with me on every creative endeavor for over a decade+,” she wrote.
“We know I love my girl squad, but these boys have been part of my team for what feels like forever,” she continued, adding, “Thank you for being the best partners through thick and thin. My heart feels so full.”
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