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By Logan Brooks

Microsoft-backed Builder.ai accused of using Indian coders disguised as ‘AI’

May 30, 2025

10:38

Builder.ai
Builder.ai

Microsoft-backed startup faces scrutiny over claims of AI-driven development

Builder.ai, a software startup once backed by Microsoft and celebrated as a revolutionary force in app development, is now under fire for allegedly misrepresenting the true nature of its technology. Despite bold claims of using artificial intelligence to automate software creation, reports suggest much of the work was actually done by human developers based in India.

The startup, co-founded by Sachin Dev Duggal, had marketed itself as a disruptive platform that made building software as easy as ordering pizza. It promised rapid, AI-driven development for businesses of all sizes — an offering that quickly attracted global attention.

A startup with high ambitions and deep pockets

In 2023, Builder.ai secured major investments, including a $250 million Series D round led by the Qatar Investment Authority and a $100 million Series C round led by Insight Partners. The company gained further momentum during the COVID-19 pandemic with its “Studio Store”—a” suite of pre-packaged apps aimed at helping small businesses get online quickly.

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Builder.ai’s marketing pitch centered on automation and artificial intelligence, suggesting customers could build software with minimal human input. The company was even recognized with awards like “Hottest AI Startup” at The Europas and gained visibility at events such as CogX.

Microsoft’s investment in 2023 gave Builder.ai a powerful endorsement, signaling confidence in its AI-driven approach to development.

Allegations of deception and financial mismanagement

However, cracks began to appear in the startup’s narrative. According to multiple reports, the core technology behind Builder.ai’s services was not the sophisticated AI system it claimed but rather a network of human software engineers, primarily based in India, performing the development tasks.

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Internally, the company is alleged to have relied on inflated revenue projections and misleading AI claims to secure funding. These revelations began to surface amid mounting financial strain.

In a major setback, Viola Credit — one of the company’s key lenders — reportedly seized $37 million from Builder.ai’s accounts, forcing a loan default. At the time, newly appointed CEO Manpreet Ratia, who had been brought in just two months earlier to stabilize operations, was reportedly left with only $5 million in liquidity. Soon after, he is said to have filed for insolvency.

Investor pullout and customer fallout

As internal issues escalated, investors — including Microsoft — reportedly distanced themselves from the company. Builder.ai’s financial overstatements and the alleged deception around its AI capabilities have left a trail of disillusioned stakeholders and disrupted operations.

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The startup’s collapse has left many customers, particularly small businesses and early-stage startups, in limbo. Several clients are now scrambling to recover their software projects or migrate their applications elsewhere.

What was once billed as a game-changing AI platform is now facing serious questions about transparency, ethics, and the credibility of its technology, prompting broader concerns about hype in the AI startup ecosystem.

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