WhatsApp Messenger is testing a new premium tier called WhatsApp Plus, it signals a shift in how one of the world’s most widely used messaging platforms could monetize beyond ads and business tools.

The optional subscription doesn’t replace the core app—it layers extra features on top. Messaging, voice calls, and video calls will remain free, but users who want more customization and control may soon have to pay a monthly fee.

What is WhatsApp Plus?

WhatsApp Plus is a subscription-based add-on for WhatsApp Messenger that unlocks additional features aimed at personalization and convenience.

Unlike third-party mods that have circulated for years (often with security risks), this is an official offering from Meta Platforms.

Key takeaway

• Core WhatsApp remains free
• Premium features are optional
• The service is currently in limited testing

This mirrors a broader trend: apps keeping essential functionality free while charging for enhanced experiences.

What Features Does WhatsApp Plus Offer?

The initial feature set focuses heavily on customization and usability, rather than core messaging improvements.

Premium stickers and effects

Users can send exclusive stickers with enhanced animations and visual effects—something not available in the standard version.

Personalised themes and app icons

• Custom themes to change the look of chats
• Alternative app icons for a more personalised home screen

This brings WhatsApp closer to apps like Telegram, which already offer deep customization.

Expanded chat pinning

• Pin up to 20 chats (vs. the current limit of 3)
• Ideal for users managing multiple conversations—work, family, groups

Custom ringtones and alerts

• Assign premium ringtones to specific contacts
• Customise notifications at a granular level

Enhanced chat list controls

• Personalized alerts
• Custom themes per chat
• Tailored notification behavior

What’s coming next?

Meta Platforms is reportedly exploring additional features for future updates, which could include:

• Advanced privacy tools
• AI-powered chat enhancements
• Expanded media customization

How Much Does WhatsApp Plus Cost?

Pricing is still being finalised, but early tests give a strong indication.

Estimated pricing

• Around €2.49/month (≈ ₹270) in Europe
• Regional pricing expected based on local markets

Subscription model

• Monthly auto-renewal
• Cancel anytime
• Payment processed via app stores (Google Play or Apple App Store)

For context, this places WhatsApp Plus in the same pricing bracket as other app subscriptions like Telegram Premium or Snapchat+.

Where is WhatsApp Plus available?

Right now, availability is limited.

Current rollout status

• Available only in select regions
• Limited to test users
• Not yet widely released

Platform restrictions

• Works only on WhatsApp Messenger
• Not available on WhatsApp Business

To subscribe, users must:

• Have a valid phone number in a supported country
• Use an active WhatsApp account

How to Subscribe to WhatsApp Plus

If the feature is available in your region, the process is straightforward.

Step-by-step guide

1. Open WhatsApp and go to Settings
2. Tap on Subscriptions
3. Select WhatsApp Plus (if visible)
4. Tap Continue
5. Review pricing and payment details
6. Confirm purchase via your app store
7. Receive confirmation and start using features

Once activated, all premium features unlock automatically.

How to Manage or Cancel Your Subscription

Subscriptions are tied to your device and account.

Key rules

• One subscription per WhatsApp account
• Managed through the same device type (Android or iOS)
• Auto-renews unless cancelled

How to manage

• Go to Settings → Subscriptions → WhatsApp Plus
• View features, billing details, and renewal date
• Cancel anytime through app store settings

Why Is WhatsApp Introducing a Paid Tier?

For years, WhatsApp Messenger has resisted ads in personal chats. A subscription model offers a cleaner alternative.

The bigger strategy

• Diversify revenue streams beyond ads
• Compete with feature-rich rivals like Telegram
• Offer power users more control without cluttering the base app

Why it matters

This move suggests a shift toward “freemium messaging”, where:

• Casual users stay on free plans
• Power users pay for enhancements

Is WhatsApp Plus Worth It?

That depends on how you use the app.

It may be worth it if you:

• Want deeper personalization
• Manage many chats daily
• Care about aesthetics and organization

You can skip it if you:

• Use WhatsApp casually
• Don’t need customization
• Prefer a simple, no-frills experience

Importantly, no core features are locked behind a paywall—at least for now.

Potential Concerns and Open Questions

As with any subscription rollout, there are uncertainties.

Will more features move behind a paywall?

Meta hasn’t indicated this, but users will be watching closely.

Will ads remain absent?

Subscriptions could help keep personal chats ad-free, but no long-term guarantees.

Data privacy

Since this is an official feature, it avoids the risks of unofficial “WhatsApp Plus” mods, but users should still review permissions and policies.

External sources to cite:

• Meta earnings reports for monetisation strategy
• App store listings once officially published
• Tech coverage from outlets like The Verge or TechCrunch

TL;DR

• WhatsApp Plus is a new subscription tier for WhatsApp Messenger
• Offers premium stickers, themes, and advanced customisation
• Costs about €2.49/month (testing phase)
• Core messaging remains free
• Currently available only in select regions
• Signals a broader shift toward freemium messaging apps